Corona Summer Campaign

When Corona came to us, they were facing their second straight year of slumping sales. So, we put a creative spin on their global campaign, pivoting from a literal call to “Find your beach” into a contextual mindset that got Canadians reaching for Corona in record numbers.

🏆 CMA (Gold), PROMO! (3x Bronze), Graphis, Lürzer's Archive

Canadians responded to the campaign immediately. Labatt experienced a +17% increase in sales midway through the campaign, reinforcing Corona's status as the top premium beer in Canada and doubling the market share gap between us and our closest competitor, Heineken.

Agency: Zulu Alpha Kilo
Senior Art Director

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