Corona Summer Campaign

When Corona came to us, they were facing their second straight year of slumping sales. So, we put a creative spin on their global campaign, pivoting from a literal call to “Find your beach” into a contextual mindset that got Canadians reaching for Corona in record numbers.

🏆 CMA (Gold), PROMO! (3x Bronze), Graphis (Awards Annual), Lürzer's Archive (Awards Annual)

Toronto's Financial District

Toronto's Financial District

Workaday Transit

Workaday Transit

Subway Station Escalators

Subway Station Escalators

Subway Platforms

Subway Platforms

City Buses

City Buses

Queen Street West

Queen Street West

Cottage Country

Cottage Country

Digital Boards Leaving The City

Digital Boards Leaving The City

Canadians responded to the campaign immediately. Labatt experienced a +17% increase in sales midway through the campaign, reinforcing Corona's status as the top premium beer in Canada and doubling the market share gap between us and our closest competitor, Heineken.

Agency: Zulu Alpha Kilo
Senior Art Director

Previous

Zabiha Halal
Next

OLG x MLSE