Corona Summer Campaign — Grant Cleland / Creative

Corona Summer Campaign

We put a creative spin on Corona’s global campaign, transforming 'Find your beach' from a literal call to action into a contextual mindset—one that got Canadians reaching for Corona in record numbers.

🏆 CMA (Gold), PROMO! (3x Bronze), Graphis (Awards Annual), Lürzer's Archive (Awards Annual)

Agency: Zulu Alpha Kilo
Role: Senior Art Director

Toronto's Financial District

Workaday Transit

Subway Station Escalators

Subway Platforms

City Buses

Queen Street West

Cottage Country

Digital Boards Leaving The City

Canadians responded to the campaign immediately. Labatt experienced a +17% sales increase midway through the campaign, reinforcing Corona's status as the top premium beer in Canada and doubling the market share gap between us and our closest competitor, Heineken.

Zabiha Halal

OLG x MLSE