Corona Summer Campaign

We put a creative spin on Corona’s global campaign, transforming 'Find your beach' from a literal call to action into a contextual mindset—one that got Canadians reaching for Corona in record numbers.

🏆 CMA (Gold), PROMO! (3x Bronze), Graphis (Awards Annual), Lürzer's Archive (Awards Annual)

Agency: Zulu Alpha Kilo
Role: Senior Art Director

Canadians responded to the campaign immediately. Labatt experienced a +17% sales increase midway through the campaign, reinforcing Corona's status as the top premium beer in Canada and doubling the market share gap between us and our closest competitor, Heineken.

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Zabiha Halal

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OLG x MLSE