ParticipACTION

Canadian kids were spending an alarming 7.5 hours a day in front of screens—so we turned screens into the villain. The campaign sparked a national conversation, driving 41M+ media impressions, a +365% surge in YouTube traffic, and a +344% spike in website visits despite an unorthodox call-to-action. Moms saw the impact—and took action.

🏆 Cannes Lions (3x Shortlist), ADCC (3x Silver), Marketing Awards (2x Silver, 3x Bronze), Epica (3x Silver), New York Festivals (3x Silver), Graphis (Awards Annual)

Agency: Zulu Alpha Kilo
Role: Senior Art Director